Our Story
APSARA by Yulia Psaryova is a conceptual fashion brand based on authenticity and the courage to be yourself. The aesthetics of minimalism, creativity, artistic content, philosophical and spiritual components are opposed to the sameness of the mass market.
Clothes by APSARA are designed for ambitious people with their own vision of the world. An unconventional approach to the silhouette and plasticity of form helps to go beyond stereotypes and reveal new facets of yourself.
The value of conceptuality is revealed in their philosophical and intellectual context, helping to resolve internal conflict and find harmony. The feeling of fullness and inspiration allows you to share energy with the world without losing yourself.
Sustainability
Recycling service "Second life" and values
It is the time when fashion must be sustainable: environmentally friendly, ethical, economical, responsible at all stages of the cycle.
Moving in this direction, the APSARA brand launches the “Second life” recyling service. It provides the customization of clothing through an individual approach. Based on the recommendations of the designer and the wishes of the client, the products get a new life through renovation and design correction.
Also, our brand occupies the position of slow fashion: less, but of better quality.
Our main values are individuality (freedom of expression and respect for people regardless of their differences), timeless style, artistic and philosophical meaning, quality and limited production.
We develop and improve our activities in all directions, because we strive to be better and more conscious. Responsibility for the future begins with us.
The Designer
Yuliya Psaryova about herself
Since childhood, I believed that everyone has their own unique abilities. I fiercely defended concepts such as freedom of choice, self-realization, creativity and fidelity to the dream. And this applies not only to art: you can also grow tomatoes creatively if you do it with love and inspiration.
My superpower is my vision, my imaginative thinking, the ability to generate ideas.
At the age of 7, I accidentally started writing poetry and wanted to be a film director, screenwriter, and writer. I remember well how, at the age of 12, I first saw an haute couture show on television and realized that my message could be broadcasted through the fashion design. It was love at first sight. Either I have chosen a profession, or it has chosen me...
Since then, my path has been determined. It was a long one: the path of finding my own direction, the path of ups and downs, the lack of faith in myself, despair, the path of working on myself, the path that my dream was leading me on. It was a road at 23 years until the moment when I can say that I am in my place, that I am the designer I wanted to be and do what I love and can do best.
I was an ordinary girl from the village - but with ambitious dreams! I have heard all my life: “It is impossible; there are selected; find a 'stable' job in the end. " Or maybe I am the one? Nothing could break my self-confidence, except for my own uncertainty, when I did not justify my own hopes for myself, did not achieve, faded away…
For a long time I could not understand why my path was so difficult, but now I realize the full value of the experience and I know that many have experienced this.
I want my story to add strength to believe in yourself again, not to retreat from the dreams, to look for opportunities even if it would seem they do not exist. To do with love, to live in the moment, because this is happiness. I sincerely believe that each person is unique in their own way. Each of us has a seed: the talent with which he is gifted. It can sprout and bear fruit - for the joy and benefit of people. But it can also fade from unbelief, poisoning the soul and body.
PS: I think it's not so important about: born, studied, worked, died (joke… not yet). It is much more important to be yourself, be open and carry your own message: I am about the courage to be yourself, perseverance and dream.
DNA of the brand
Knitted products
Our knitted products are unique because of the handmade approach and the use of high-quality, natural yarn. The patterns are developed using a rare, ancient technique - crocheting on a fork. For this purpose, forks are created by special order.
Knitting is often associated with something old-fashioned. Our task is to break the stereotype by our own example. Crochet is a special knitting with its own specifics. It opens up an endless space for experimentation and personal innovation.
The greatest value of our products is that they are designed and created only by hand and only in love.